About Bizby

Founder Story

Why Bizby exists, from the person who built it.

Marty Cerisano, Founder of Bizby

Bizby was founded in response to a growing challenge I was seeing firsthand across public sector teams in Ontario. Data residency and procurement requirements were tightening, and suddenly the collaboration tools teams relied on every day were becoming difficult or impossible to use.

In my own work with product and delivery teams, visual whiteboards were not optional. They were core infrastructure. We used them to run discovery sessions, facilitate workshops, align stakeholders, and make decisions together. When organizations began restricting access to widely adopted US hosted tools like Miro, it was not a minor inconvenience. It disrupted how teams worked.

What stood out to me was not just the policy shift, but the lack of credible alternatives. There were tools that met residency requirements, and there were tools that delivered a modern collaboration experience. There were very few that did both. Teams were being forced to choose between capability and compliance.

Bizby was created to close that gap.

I built Bizby to feel immediately familiar to teams coming from tools like Miro, Mural, or FigJam. The goal was never to reinvent the way teams think or introduce a new workflow. Instead, Bizby preserves the way teams already think and work visually, from brainstorming and clustering ideas to prioritizing and aligning on decisions. The result is a cleaner, more straightforward experience, without the data residency and trust tradeoffs that increasingly block adoption.

The timing reflects a broader shift across Canada. Public sector organizations, enterprises, educational institutions, and regulated industries are placing greater emphasis on data sovereignty, privacy, and supporting domestic innovation. At the same time, teams still expect fast, flexible, high quality collaboration experiences that do not slow them down. Bizby sits at the intersection of those needs.

In practice, teams use Bizby to run discovery and ideation sessions, map problems and opportunities, prioritize work, facilitate retrospectives, and collaborate across distributed environments. Practical templates such as impact effort matrices, stakeholder maps, MoSCoW prioritization, and process flows are built in, helping teams move from conversation to clarity without friction.

Canadian data residency is not an afterthought. All data is hosted in Canada by default. That makes Bizby easier to trust, easier to recommend internally, and easier to scale without procurement surprises.

For me, Bizby is about ensuring Canadian teams do not have to compromise between modern collaboration and responsible data stewardship. It started with product and delivery teams, because that is the work I know best, but the need runs far wider: designers, educators, consultants, engineers, and public sector teams all depend on the same kind of visual collaboration. It is about strengthening how Canada works together by giving teams tools that respect both their craft and the constraints they operate within, so they can keep doing their best work without compromise.